Trends

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Frequently asked questions

How do you determine which products are currently trending?
Global market analysis and feedback from top-tier professional barbers help us identify emerging grooming movements. We monitor social media trends and salon preferences to bring you the products that are defining modern styles.
Are trending products suitable for classic hairstyles?
Modern versatility is a key feature of our trending items, allowing them to be used for both contemporary and classic looks. Even the latest innovative waxes or sprays are designed to provide the timeless control needed for traditional grooming.
Do trends change seasonally in the grooming industry?
Seasonal shifts often influence trends, with lighter textures popular in summer and more nourishing formulas in winter. We update our collection to reflect these changes, ensuring your style remains relevant and protected all year round.
Why should I choose trending products over my regular routine?
Advanced technology is often found in trending products, offering better performance or easier application than older formulas. Trying new trends allows you to discover more efficient ways to achieve professional-looking results with less effort.
Are trending tools and products tested by professionals?
Professional validation is a requirement for every trending item we feature, ensuring they meet high industry standards. We only showcase trends that offer real value and proven results for both professional stylists and daily users.
Collection guide

Trends

The Trends collection is a snapshot of what is actually selling at Viva right now — twelve products, from JRL's brushless clippers to NISHMAN's powder wax and the NISHLADY Milk Therapy range. It is not a survey of the market: everything listed here is on the shelf and moving.

Brushless clippers and trimmers

The JRL Lamborghini Diamante Clipper & Trimmer Set is the flagship. Both tools run brushless motors under 60 dB; the clipper switches between 6500 and 8200 RPM with a fade-ready 45 mm modular blade adjustable from 0.0 mm zero-gap to 3.0 mm, and a Samsung 3500 mAh battery good for up to four hours cordless. The trimmer adds a 42 mm T-blade with EZ-GAP parallel motion for outlining and detail work.

If you only need the clipper, the JRL DI2025CH offers the same motor, blade and smart LED display as a standalone tool.

The hair dryer barbers are buying

The JRL Lamborghini FP2020L pairs a high-speed motor with a graphene-coated heater and an ion generator: 2100-2400 W, 85-145 °C, 75 dB and just 390 g without the cable, with two concentrator nozzles for hair and beard. Light enough to hold through a full day of blowouts.

Texture and matte finish

On the styling side, the demand is for texture. P1 Powder Wax (10 g / 20 g) lifts fine hair from the roots with a weightless matte finish. The Matte Wax Series delivers shine-free hold across twelve variants, and the Sea Salt Spray — 01 with keratin and aloe vera, 02 with kelp — builds beachy volume before you shape anything.

Milk Therapy repair

The NISHLADY Milk Therapy trio is the current answer for dry, over-processed hair. The Bond Repair Hair Milk (200 ml) rebuilds broken bonds in a no-rinse spray, the Butter Cream (275 ml) deep-conditions and seals split ends, and the Leave-In Serum (97 ml) finishes with gloss and frizz control. All three are leave-in, so they add nothing to the wash routine but a minute of time.

Beard bestsellers

The NISHMAN Beard Gift Box — shampoo, conditioner, balm, oil and comb — remains the easiest sell of the year, with the beard shampoo and conditioner also moving well on their own as refills. See the full range in beard care products, the styling shelf in hair styling products, or everything from the house brand in NISHMAN.