NOIR

NOIR is the fragrance line at Viva Cosmetics, and it is exactly that: fragrance, nothing else. The collection holds twenty scents, every one of them a 50 ml spray at eau de parfum strength. Ten belong to the E-series for men (E1 to E10) and ten to the K-series for women (K1 to K10), so one line covers the whole counter.

If you are looking through our wider perfumes range and want a straightforward place to start, NOIR is it. One format, one strength, twenty directions.

What eau de parfum strength gives you

Every NOIR bottle is an eau de parfum, which means a higher concentration of fragrance oil than a body mist or an eau de toilette. In practice that means longevity. The scent stays on the skin for hours instead of fading by lunchtime, and the dry-down has time to develop rather than disappearing.

The 50 ml bottle is small enough for a jacket pocket or a handbag, so a mid-day refresh is easy. Spray on clean, dry skin and let it work.

The E-series: NOIR eau de parfum for men

The ten men's fragrances cover most of the classic masculine families. Woody is the backbone. E3 opens on bitter orange and Amalfi lemon and settles into oud, vetiver, tonka bean and oakmoss. E4 pairs lavender and iris with musk, amber and pear over a dry vetiver-and-cedar base. E6 takes lemon and mandarin into black rose, lavender, amber and ebony wood.

For something fresher, E7 brings fir, cardamom, petitgrain and sea notes over musk, oakmoss and sandalwood, while E5 leans citrus-floral with grapefruit, bergamot, ginger and gardenia. At the warm end sit the sweet compositions: E8 is a gourmand of vanilla, caramel, sugar and amber, and E9 is a full oriental, with jasmine, gardenia and ylang-ylang on top and sandalwood, patchouli, incense, vanilla and chocolate underneath. E1 goes chypre with pear, peach and blackcurrant, and E2 is oriental-spicy with cardamom, clove, cinnamon, honey and incense.

The K-series: NOIR eau de parfum for women

K1 through K10 are the women's half of the line: the same 50 ml bottle, the same eau de parfum concentration. They are built around elegant, easy-to-wear feminine profiles that carry from an office day into an evening without needing a second bottle, and they are equally at home on a dressing table or in a travel bag.

How to wear it

• Spray on clean, dry skin at the pulse points: wrists, neck, behind the ears.
• Do not rub your wrists together. Let the top, heart and base notes open on their own.
• Store the bottle in a cool, dry place, away from direct sunlight and out of reach of children.
• For external use only. Avoid contact with the eyes.

Buying NOIR at Viva Cosmetics

Fragrance is the last thing a client notices on the way out of the chair, which makes it one of the easiest things a barbershop can sell. NOIR gives you a full counter in a single line: twenty scents, one 50 ml format, no guesswork about concentration. Build the shelf around it with the rest of our men's grooming range.