Siem

SIEM is a wash-and-care line, and the collection is exactly twelve products: six SIEM shampoos and six SIEM shower gels. Nothing else. No tools, no blades, no accessories. Just what goes on the hair and the skin in the shower.

Each shampoo is built around a single active ingredient (keratin, argan oil, rosemary, garlic, milk protein or mint), so you choose by hair type. The shower gels are all 500 ml and differ by fragrance, so you choose by scent.

SIEM shampoos for dry and damaged hair

Hair that has been bleached, coloured or heat-styled has two options. The Argan Oil Repair Shampoo (350 ml) uses natural argan oil, rich in essential fatty acids and vitamin E, to hydrate the fibre, control frizz and calm flyaways. The Keratin Shampoo (380 ml) attacks the same problem from the protein side: keratin supports weakened strands and restores smoothness and shine without weighing the hair down.

Dry, brittle hair that snaps when you comb it wants the Milk Shampoo (350 ml), where milk proteins improve elasticity and help hold the hair's natural moisture balance.

Weakened, thinning and oily scalps

For hair that is thinning or shedding, the Rosemary Shampoo (350 ml) uses rosemary extract to energise the scalp and support the roots, and the Garlic Shampoo (350 ml) does the same work with garlic extract, cleansing away impurities and excess oil without over-drying the scalp.

Oily roots are a different problem entirely. The Mint Scalp Relief Control Shampoo (350 ml) lifts grease and product buildup while mint extract cools the scalp. It is the one for daily washers, for post-workout, and for anyone whose hair goes flat by mid-afternoon. All six shampoos are mild enough for everyday use, by men and women alike.

SIEM shower gels: six scents, 500 ml each

Every SIEM shower gel comes in a 500 ml bottle, builds a rich, creamy lather and cleanses without stripping the skin's moisture. What separates them is the fragrance.

• Deep Senses — warm caramel and creamy vanilla, a comforting gourmand scent.
• Vanilla — creamy vanilla with warm tonka bean and soft floral undertones.
• Red Sweetness — sweet cherry and juicy red berries.
• Green Apple — crisp, fresh and energising.
• Sweet Melon — ripe melon, fruity and uplifting.
• Love Spell — peach and cherry blossom, a fruity-floral aimed at women.

The other five suit men and women equally. If you want to see how they compare with the rest of the range, our full shower gels category is the place to look.

How to use them

Shampoo: apply to wet hair, massage into the scalp for a minute or two so the active ingredient has time to work, rinse thoroughly and repeat if needed. Shower gel: work a small amount into wet skin or a sponge until it lathers, then rinse. Both reward regular use far more than occasional use.

SIEM on the retail shelf

SIEM is not the toolkit, it is the shelf behind the chair. It is the shampoo you send a client home with after the cut and the shower gel they come back for. Pair it with the rest of our hair care range to build a retail corner that actually sells.